This chart includes estimates for one or more groups that are too small to be statistically reliable, interpret with caution.
View flagged groups- 'The Financial Times', 'The Independent', 'The Scotsman', 'The Herald (Glasgow)', 'The Western Mail'
Source: British Election Study, Daily rolling election campaign data 2015 (N=25,360)
View data table| Daily newspaper readership | ||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| The Express | The Daily Mail / The Scottish Daily Mail | The Mirror / Daily Record | The Daily Star / The Daily Star of Scotland | The Sun | The Daily Telegraph | The Financial Times | The Guardian | The Independent | The Times | The Scotsman | The Herald (Glasgow) | The Western Mail | Other local daily morning newspaper | Other Newspaper | None | Total | ||||||||||||||||||
| General Election vote 2005 | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % | N | % |
| I would not vote | 49 | 10.3 | 342 | 10.6 | 310 | 11.2 | 100 | 26.2 | 1,096 | 20.4 | 68 | 7.4 | 22 | 23.2 | 80 | 10.1 | 32 | 13.0 | 90 | 10.1 | 8 | 6.3 | 7 | 4.7 | 4 | 5.8 | 108 | 12.1 | 205 | 12.8 | 1,182 | 16.1 | 3,703 | 14.6 |
| Conservative | 214 | 44.5 | 1,601 | 49.5 | 188 | 6.8 | 47 | 12.3 | 1,647 | 30.6 | 546 | 59.7 | 16 | 17.4 | 29 | 3.6 | 21 | 8.7 | 343 | 38.7 | 22 | 17.6 | 15 | 10.3 | 8 | 12.2 | 211 | 23.6 | 308 | 19.2 | 1,642 | 22.3 | 6,859 | 27.0 |
| Labour | 113 | 23.4 | 629 | 19.5 | 1,668 | 60.5 | 165 | 43.0 | 1,689 | 31.4 | 108 | 11.8 | 25 | 26.7 | 354 | 44.6 | 86 | 35.0 | 225 | 25.4 | 40 | 31.7 | 49 | 32.8 | 23 | 35.8 | 296 | 33.1 | 523 | 32.7 | 2,179 | 29.6 | 8,172 | 32.2 |
| Liberal Democrat | 59 | 12.2 | 375 | 11.6 | 351 | 12.7 | 29 | 7.5 | 354 | 6.6 | 111 | 12.2 | 24 | 25.9 | 262 | 33.0 | 88 | 35.7 | 175 | 19.8 | 28 | 22.2 | 23 | 15.6 | 13 | 20.0 | 160 | 17.9 | 366 | 22.8 | 1,472 | 20.0 | 3,891 | 15.3 |
| Scottish National Party (SNP) | 8 | 1.8 | 32 | 1.0 | 51 | 1.9 | 4 | 0.9 | 62 | 1.2 | 5 | 0.5 | 1 | 1.5 | 10 | 1.2 | 4 | 1.6 | 6 | 0.6 | 21 | 16.5 | 42 | 28.2 | 0 | 0.0 | 28 | 3.1 | 24 | 1.5 | 108 | 1.5 | 407 | 1.6 |
| Plaid Cymru | 3 | 0.5 | 15 | 0.5 | 11 | 0.4 | 2 | 0.6 | 9 | 0.2 | 6 | 0.6 | 0 | 0.3 | 5 | 0.6 | 1 | 0.5 | 4 | 0.4 | 0 | 0.0 | 0 | 0.0 | 16 | 24.9 | 11 | 1.2 | 10 | 0.6 | 28 | 0.4 | 120 | 0.5 |
| United Kingdom Independence Party (UKIP) | 12 | 2.5 | 75 | 2.3 | 25 | 0.9 | 4 | 1.1 | 104 | 1.9 | 28 | 3.1 | 0 | 0.0 | 0 | 0.0 | 1 | 0.6 | 7 | 0.8 | 0 | 0.3 | 1 | 0.6 | 0 | 0.0 | 7 | 0.8 | 19 | 1.2 | 113 | 1.5 | 398 | 1.6 |
| Green Party | 0 | 0.0 | 20 | 0.6 | 19 | 0.7 | 4 | 1.2 | 21 | 0.4 | 9 | 0.9 | 2 | 1.7 | 26 | 3.3 | 6 | 2.5 | 18 | 2.0 | 2 | 1.5 | 3 | 2.3 | 0 | 0.0 | 16 | 1.7 | 26 | 1.6 | 116 | 1.6 | 288 | 1.1 |
| British National Party (BNP) | 5 | 1.1 | 18 | 0.6 | 11 | 0.4 | 8 | 2.2 | 46 | 0.8 | 1 | 0.2 | 0 | 0.0 | 1 | 0.1 | 0 | 0.0 | 1 | 0.1 | 0 | 0.2 | 0 | 0.0 | 0 | 0.0 | 4 | 0.4 | 3 | 0.2 | 33 | 0.5 | 132 | 0.5 |
| Other | 2 | 0.3 | 20 | 0.6 | 18 | 0.7 | 1 | 0.2 | 21 | 0.4 | 9 | 1.0 | 0 | 0.0 | 14 | 1.7 | 3 | 1.3 | 3 | 0.4 | 1 | 0.5 | 4 | 2.5 | 1 | 1.1 | 8 | 0.9 | 20 | 1.2 | 54 | 0.7 | 177 | 0.7 |
| Don't know | 17 | 3.5 | 106 | 3.3 | 107 | 3.9 | 19 | 4.8 | 335 | 6.2 | 23 | 2.5 | 3 | 3.3 | 13 | 1.7 | 3 | 1.1 | 15 | 1.7 | 4 | 3.1 | 5 | 3.1 | 0 | 0.3 | 45 | 5.1 | 97 | 6.1 | 421 | 5.7 | 1,212 | 4.8 |
| Total | 482 | 100 | 3,233 | 100 | 2,758 | 100 | 383 | 100 | 5,383 | 100 | 914 | 100 | 93 | 100 | 794 | 100 | 245 | 100 | 886 | 100 | 127 | 100 | 150 | 100 | 65 | 100 | 894 | 100 | 1,603 | 100 | 7,349 | 100 | 25,360 | 100 |