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What is the innovation module?

The innovation module contains items that are only asked to subsets of respondents. This includes questions submitted by BES users plus other experimental questions, and cover topics such as a respondent’s propensity to vote for a given party, whether they discuss politics regularly and if so who with, and how they would feel if a son or daughter married a supporter of a particular party (as a measure of social distance).

Note that these questions may also appear in the main survey in subsequent waves.