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Why are there some variables in the dataset that don’t appear in the questionnaire?

Several reasons:

  • YouGov’s existing data on panellists
  • Data from the electoral commission (in future)
  • Linked data sources

The BES includes much of the information that YouGov routinely collects about all members of their panel.

  • Age
  • Highest qualification
  • Home ownership
  • Marital status
  • Age left education
  • Ethnicity
  • Local authority and education authority
  • Household income
  • Personal income
  • Household size
  • Number of children in household
  • Preferred daily newspaper
  • Vote choice in 2010
  • Religiosity
  • Religious denomination
  • Type of organization worked for
  • Big 5 personality measures