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News - 2015 General Election

How we’re (almost) all swingers now

07/04/2016

For many decades, political parties have competed furiously for the great prize of British Politics: the affections of the swing voter. It wasn’t that long ago when there were relatively few political swingers: until the 1990s, General Election results really would be won by attracting…

The Benefits of Random Probability Sampling: The 2015 BES Face-to-Face

12/11/2015

This post reveals the BES 2015 reported vote figures for the face-to-face survey and discusses them in the context of representativeness achieved via random probability sampling and efforts to interview hard-to-reach respondents. The face-to-face survey is an address-based random probability sample of eligible voters living in 600 wards…